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Load video: Scent marketing, also known as olfactory marketing, aims to enhance the customer experience by using pleasant scents to create positive associations with a brand or space. It can influence emotions, improve perception, and increase customer satisfaction, potentially leading to longer stays and higher sales in retail environments.

Why Scent Marketing works

Scent marketing, also known as olfactory marketing, aims to enhance the customer experience by using pleasant scents to create positive associations with a brand or space. It can influence emotions, improve perception, and increase customer satisfaction, potentially leading to longer stays and higher sales in retail environments.